Content Buckets
In the Office of Digital Strategy, I managed the White House Snapchat account (800k followers), co-managed the White House Instagram and led content for the sports, holiday and on the ground events portfolios. Additionally, I supported content for VIP and evergreen content.
I captured key moments -- from championship team visits to the Turkey Pardon -- blending tradition with trending digital storytelling. Beyond these, I covered a wide range of events, balancing viral moments with diplomatic occasions to engage audiences authentically.
Below the content is broken down into different categories, and when you click on it, all of the different content pieces will appear.
Creators
Creators were at the center of our team's work. As an intern, I helped to build out the first-ever White House creator tracking system, establishing a 100+ creator spreadsheet and scalable outreach process that was used for future partnerships.
My responsibilities for this team included arranging logistics for events, sourcing and vetting creators for potential strategic collaborations, building relationships, and serving as an external facing representative for the team during conferences, events and/or creator engagements.
We hosted a variety of creator events, ranging from a YouTube Creator Day to a Twitter Creator Day, culminating in the first ever White House Creator Economy Conference.
This event brought together a broad group of digital creators and industry professionals to discuss the most pressing issues within the creator economy. It was a historic moment for the creator movement and the goal was to foster meaningful conversations and provided creators with an opportunity to make their voices heard.
Creator Collaborations
Below are a few of the creators I've worked with directly across campaigns at the White House and beyond. They span niches from health and politics to tech and culture. Each partnership was designed to drive impact, engagement, and relevance with diverse audiences. Building genuine relationships with lead to stronger creative and long-term collaboration.
Gohar Khan
Tech Creator (6.7M+)
Kalen Allen
Media Personality (7.8M+)
Joel Bervell
Medical Creator (1.3M+)
Jay Torrez
​Lifestyle Creator (5.2M+)
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